[horsawlarway]

They didn't jump to a completely new category of device because of the toolbars and malicious software.

They bought them because it was a new category of device (and extensive marketing from Apple - although I don't mean to discount the product with that statement - very solid phones, but also very excellent marketing). If anything - the early tech adopters moved to the iphone because it was more open than the existing phones at the time, which were definitely not general purpose computers. The iphone got us halfway there - I'd like to see us take the last few steps.