[Firstmate]

> You are not the target group for these products!

It's not a choice for me. When I go to _restaurants_, they are replacing their only vegetarian options with these impossible/beyond meats, and they're charging $2 more while they're at it.

These goals and target markets sound great on paper, but feels like the exact opposite in practice. The goal for reducing waste is great, but why are vegetarians paying that cost when they go out.

[HDThoreaun]

Probably because the beyond/impossible offerings sell more and they're only willing to put a limited number of vegetarian items on the menu so the others are crowded out.

[joshspankit]

That has to be temporary and due to novelty.

I’ve never understood the “pretend meat” category. Lots of vegetarian food tastes amazing and is good for you. It doesn’t have to pretend.

It’s like over-boiling broccoli and covering it in cheese sauce: easier for broccoli-haters to eat, but totally missing the point.

[int_19h]

Some of us actually like the meat taste, and this is orthogonal to the ethics of it.

[joshspankit]

Yes, but what’s the altruistic benefit in marketing fake meat to you?

[int_19h]

Why should I care? I just want my guilt-free meat.

[dack]

yeah, it's purely a business decision, but it sucks.