[itronitron]

Failure of imagination, or even just a memory fault. If I have a website that is focused on content relating to heirloom tomatoes during the week and artisanal firewood on weekends then I should be able to sell advertising space on my site during the week to grocers and on the weekends to woodstove manufacturers. It's not that complicated.

[kooshball]

your understanding of ads industry is decades out of date. this is not how digital ad is bought or sold today for small content creators