[itronitron]

But the thing is, for the most part the 'big tech' companies haven't created a service/product that users are interested in paying for.

Tangentially, just last week I received an email from a product company that I'd purchased goods from before. It had probably been over a year since my last marketing email from them. I click on the link in the email to check their products, but don't buy anything primarily because I can't easily figure out the advantage of one particular product over the other. For the remainder of the week and this past weekend I have received one to two emails a day with additional offers and new products. Will I visit their website again? Probably not.