[allenu]

I definitely get the sense that it's getting worse. It's very hard to visit a site without getting a popup to subscribe, purchase, or donate. Apps are constantly pushing you to subscribe or create an account.

I wonder what the end game is for all of this. Is this just the way things are going to be from now on? Is the pushiness going to die down a little bit?

It certainly makes me want to visit sites less. If there's any friction now on a site, such as a pop up requiring sign in, I simply don't have the patience to try it out and more often than not just close the tab. It makes my experience of reading dead-tree books and magazines such a joy nowadays. I know I can flip the page without anything popping up.