[Wyoming23]

This reminds me of the early days of every new technology when the media predicted doom and gloom.

Every time an electric vehicle caught fire it was national news, and then someone in the comments would point out that they weren't catching fire any more than gas cars, but that wasn't newsworthy.

The early days of the Internet, the media constantly portrayed it as full of child porn and hackers.

Now the ultra-critical lens is on meat alternatives. But in 10 years that'll be the default when you order a Big Mac and nobody will think of it as any weirder than any of the other ingredients in packaged and prepared foods.

[pessimizer]

It also reminds me of the late days of every failed technology, like 3D TV.

They might have to get the price down, the taste better, or better marketing/management.