[billforsternz]

The word kiwi is unmistakeable, short, cool and indigenous to our country. We know what it means, and have invested in the "brand" if you like for over a hundred years. With things like seriously disproportionate losses in two world wars. Yes those fighting men were Kiwis. If someone wants to wrongly use it to refer to a fruit, that's their problem.

I'd also suggest, with respect, that the label "Wisconsinite" is a rather lame and unattractive one. Let's imagine you came from another state, with a much cooler alternate name for proud natives. Imagine you were a Hoosier. Now do you think you'd be so thrilled if some website decided a Hoosier wasn't what you thought it was, instead it was some view of your twitter feeds (or something) ?