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by marketingtech
1295 days ago
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Businesses choose to send this data to the ad platforms for their own benefits - better targeting, measurement, and ML optimization of their ad campaigns. The businesses are legally accountable for the data they're sending and complying with privacy laws, but to most platforms it's a dumb pipe for whatever data the business chooses to send. |
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I think the post you're replying to is concerned about the moral rights of the people whose data is sent, not whether sending the data is beneficial or harmful to the business that sends it.