[nulld3v]

Black Friday for me is about the tradeoff between money and patience.

Customers who do not have patience but have money can pay the normal marked up prices.

Customers who have patience but do not have money can wait for Black Friday.

Sure, you can have mid pricing all year round but that prices out a portion of your customer base.

[Markoff]

That's assuming black Friday has the best deals, which by my experience does not, so if you are patient you should really set up price alert and buy when it triggers instead thinking you will get the best deal on black Friday.

[nulld3v]

I still see some good deals. It's obviously not the same as it used to be but I'm still satisfied with this year.