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by 72mena
1297 days ago
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> Once they figure out how to animate this stuff, it puts the movie industry out of business. I'm also intrigued about the potential of AI-generated animation. However, I don't think the industry would be "out of business", but rather they would simply evolve into a new phase. The established movie industry will most likely have access to the most expensive and performant AI models to make short and long form animations, which would be time and cost prohibiting for hobbyists. |
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Like IBM, the rumors of "company X" demise are greatly exaggerated, and this tech is far from mature. But my god at first I thought this was real. The clock is now ticking, fast forward several generations, and what are we dealing with here?
To me this is a Napster moment. If your job is related to the movie making industry at all, you should be sitting up and taking notice. The industry is a massive/slow behemoth that is a ripe target for this kind of disruption. What's the point of building sets once these tools become photorealistic? Yes we're still in the Uncanny Valley, but that's just a matter of time to solve these kinds of problems (deepfakes anyone?).
CGI killed the traditional animation industry. Even Disney shuttered it's traditional animation department. I think we're looking at the same kind of disruption here on the live action side of things. Why have a studio lot at all ? Equipment rental, prop rental, stunt actors, logistics, food service, you name it. Talk about the end of brick and mortar.
My guess is it will look a lot like the music industry, which has essentially become all Marketing and Promotion, where the actual production of music has almost become an afterthought. The Marketing arms of the industry may be the only thing that survives the transition in some recognizable form.
There will always be a demand for "live action", just like traditional animation is still being done in some niche corners. [1] But that's the exception, not the rule. You'll continue to have enthusiasts using traditional methods for the sake of it. But I think the clock is now ticking. It may be in its primitive infancy, but add time and the tech stack will eventually mature.
Lately, more and more, I feel like I'm actually living in the future.
[1] https://www.youtube.com/watch?v=xGOneMdjpw4