[Sebb767]

This will kill the resale value as soon as the possibility to upgrade expires. Why would Mercedes let you buy heated seats for a ten year old car when they could upsell you to lease a new one? Also, does 30$/month subscription make as much sense on a 10k$ car as it did on a 80k$ one?

And yes, this will happen. Just look at how many games are broken already because the servers were shut down and how many cars don't get original parts anymore. I have no confidence that car manufacturers will be better with subscription servers and that's assuming they stay in business, which is not a given (see, for example, Scion and Saab).