> don’t get to open the books of the company you are being paid to endorse
If you make money peddling a fraud, you’re liable. This is old law. Whether they have liability beyond their earnings is up for debate. But that there is liability is settled.
Can diabetics sue the professional athletes that marketed sugary beverages as liquid performance? Those with lung cancer, can they sue all the actors that touted the therapeutic benefits of lighting up? And gambling apps, I'm broke because a famous person made it all look like innocent tap-tap-away fun!
None of these celebs will face any legal trouble because they rightly aren't responsible for the companies they shilled for. If you were able to perform true due diligence before endorsing a product or service, you wouldn't see any recognizable faces in advertising.
If you make money peddling a fraud, you’re liable. This is old law. Whether they have liability beyond their earnings is up for debate. But that there is liability is settled.