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by WalterBright
1299 days ago
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Would you invest in something that returns 1% when there are 2% returns elsewhere? That is called the "opportunity cost", and a business is misallocating capital if the expected return is less than the opportunity cost. > The cause in the increase is possibly an increase in poverty, or increase in wealth disparity? I don't understand your question. Businesses have to have a return on their investment, or they go out of business. Shrinkage is a cost, so the price on the goods has to be raised to compensate. Profit = Revenue - Cost
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The cost of shrinkage doesn’t factor into the price a business can charge. You don’t decide “I will buy X for $1 and sell it for $3”, you go “I can sell X for $3, where’s the cheapest I can buy it and does it make sense”
Now if you have a competitor next door selling X for $2.50 you will struggle to sell for $3, even if your rent or your supplier is higher