[movedx]

> Interesting question if that is ethical or not.

It's likely not ethical, and I'm confident it's probably illegal. For example, can you setup a billboard at the side of a highway with Tom Hank's face on it and a quote that speaks to anti-trans rights, has a homophobic remark, or perhaps an anti-CCP statement? Probably not.

I'd say this is no different.

[brookst]

I didn’t see anything indicating whether or not the actors had licensed their likeness for this use. Wouldn’t that matter?

[movedx]

It probably would, yeah. And I would imagine the BBC would have such (concrete) agreements in place, for sure.

[ethbr0]

It depends on the country.

IANAL, but in the US you'd need (a) rights to the image being used (e.g. shot yourself, in public) & (b) a damn good argument that your juxtaposition of their likeness and your words doesn't cause them monetary damages (e.g. in the form of lost revenue from reputation).

[Eleison23]

>IANAL, but in the US you'd need (a) rights to the image being used (e.g. shot yourself, in public) & (b) a damn good argument that your juxtaposition of their likeness and your words doesn't cause them monetary damages (e.g. in the form of lost revenue from reputation).

Well... "need" is, as I often say, quite a strong word.

Might makes right, and money talks, so if you don't want to bother getting the rights, or the person who you want to exploit can't fight back, why not?

[ethbr0]

Because anyone you want to exploit by definition either has enough money or visibility to avail themselves of legal redress?