[noizejoy]

How about companies that purely advertise via:

* bill boards and similar

* printed media ads

* ads that respond to keyword searches - without relying on any other user data

* display ads on topical websites (e.g. guitar ads on guitar related websites) - without relying on any other user data

[colordrops]

The first two do not have low latency high bandwidth connections (or often any connection at all) to the user to collect data, so it's not a reasonable comparison. As for the third, I understand that duck.com claims this, but I don't buy their claims, considering their behavior. None of these sites that claim to not collect user data should be trusted until they submit to a transparent audit that exposes all their infrastructure. As for the fourth, this is a tiny exception to the rule held up by some individual with standards.

Apple doesn't fit the pattern of any of your examples.