[pifm_guy]

> be an ad company and respect your users privacy

As an ad broker, you usually cannot. If you respect the users privacy, and another competing ad broker does not, then the competitor will make better ad placement decisions, get a higher click through rate, and give advertisers better ROI. Therefore, the ad broker that respects privacy will get less and less business and die.

The only way an ad broker can respect privacy is if they can prevent any other ad broker operating in the same marketplace. Ie. You need to be a monopoly in your niche.

Apple can do this by hobbling any other ad provider operating on iPhones or targeting iPhone user through their app store rules.

[account-5]

I've always wondered how apple gets away with its monopolies when other companies don't/can't.

[MonkeyClub]

I think they point in the general direction of Google's Play Store, and exclaim, "Here's another app store, hence we're not a monopoly", and then proceed to enjoy their monopoly.