[frankjr]

Who is clicking on these ads? Or do companies pay for the ad to just show up? I have never in my life intentionally clicked on an ad.

[asadotzler]

Not all ads are about click-through. Impressions can be a goal by itself for some who are seeking brand recognition benefits in addition to or even as an alternative to clicks or installs.

[seaal]

I just recently clicked on an App Store ad for the first time. It was on a desperate search for an IPTV that didn’t suck.

I was hoping it might be good considering the dev was paying for ads, it was not.