| $100k financially makes little sense for any professional because it completely ignores the risk attached - I suspect you are between 1 and 2 orders out (although you are very unclear how much time you are looking at spending). I suspect it is easier to think of it in time invested and returned: if you invest a year of time at a 10x risk, you need to get 10 years of early retirement to cover that risk. That is easier to back-calculate how much you need to bank to reward your risk - 10 years of after tax income is a huge figure for most people (far far more than your $100k). VCs target 30-times return for each individual investment to cover their risk, and they spread their risks over multiple investments. You usually have only one concentrated investment, so a sensible target profit for yourself alone could easily be $10 million if you have high earnings, and the revenue target is probably much much higher than that (depending on profit margin, and dilution, etcetera). There are a few mitigations that could lower the multiplier. I regarded starting a business as university-of-practicality, so I also valued learning. I had also said no to previous valuable opportunities in my past, so I knew the regret and opportunity cost of saying no. If you can do something on the side and slowly ramp up the proof-of-profitability, you can dramatically reduce risk and so far lower profitability is needed (but beware of the slow ugly death at one_second_per_second of time wasted on a failing business). Many people value autonomy highly (although beware that it is common to make clients your boss, and end up with a lack of autonomy in your own business). Background: I founded a business over a decade ago that has let me semi-retire, however in hindsight I am still unsure it was worthwhile, because there are other serious costs and risks beyond my time investment. |