[blamazon]

Perhaps it is a bit like setting your mobile phone to grayscale, to try to make it less addictive.

Less charitably, you can't patent the saturated fat in regular whipped cream, but you can patent a lack of it, and make a lifetime of rewards licensing the process to do so. That's why the saturated fat is bad.

It's a well trod business formula - demonize a certain common nutrient and sell the alternative. First it was fats, then it was sugars, now there's a bitter war amongst alternative sweeteners to prove the other ones cause cancer, since they're not even a nutrient and can't be demonized with the 'you'll get fat!' play. Of course there's all the tangent battlegrounds like the aluminum in baking powders meme. I actually think that one predates the fat-free obsession.

I think we're all worse off from these nested cycles of chicanery.