[startupsfail]

What we see is likely the attempt to squeeze even more juice from advertising over which Google virtually have a monopoly. Google is trying to continue its exponential growth while relying on selling advertisements. The market had already been saturated and optimised to crazy levels. Smart thing would be to expand to other sources of revenue, but other projects inside Google fail. As they are failing to compete internally for resources against that crazily optimised source of revenue.

It is doubtful that Google can overcome that internally. Perhaps regulators should break up the monopoly in advertisement and search.