[rahoulb]

Technically it's fine, but it sits badly with me.

Ultimately their business model - we don't need to log/track/whatever your behaviour to show you advertising because we make our money off hardware - was a big differentiator for them compared to all the other tech companies. If they remove that, then they're removing one of the main reasons I stay with them.

And that's really the point - at some time soon they will stop being the "iPhone company" and they'll become "just another company" and this is just them preparing for that day.