User-approval isn't the only metric by which features are judged. No one liking it was obvious as there's no user benefit. If it results in increased revenue/recurring users/valuable ad displays, that's different.
This is a non-dismissal login prompt. I doubt the benefit of user logging in and signing up is high.
It is a straight up bad UX and not user first, and the owning team defends it because they don't rely on common sense.
Of course, if you put login prompt anywhere, you would get at least some logins or signups (at least 1).
Twitter had this issue before where they didn't allow non-logged in users to browse twitter home at all by showing a non-dismissable login prompt. It took Jack Dorsey to come back and change that in 2016.
But yeah sure the non-dimissable login prompt on the search page is great. Hahaha
It is a straight up bad UX and not user first, and the owning team defends it because they don't rely on common sense.
Of course, if you put login prompt anywhere, you would get at least some logins or signups (at least 1).
Twitter had this issue before where they didn't allow non-logged in users to browse twitter home at all by showing a non-dismissable login prompt. It took Jack Dorsey to come back and change that in 2016.
But yeah sure the non-dimissable login prompt on the search page is great. Hahaha
This is how bad product management at twitter is