[quique]

Wrote a brief response here: http://enriqueallen.tumblr.com/post/14480645124/design-both-... Here's a couple excerpts: “Focus on value creation. Design enhances value, it does not create it.” This statement represents the core contradiction and flaw in his argument which barely makes this discussion worth having. Let’s look at the word “creation” which is a fascinating word generally associated with “the action or process of bringing something into existence.” So if you re-write the sentence with this definition, it becomes, “focus on the action or process of bringing value into existence.” But what comes before an action or process whether conscious or subconscious in your DNA? Design. Borrowing from a Google definition, design means, “purpose, planning, or intention that exists or is thought to exist behind an action, fact, or material object.” Therefore to create value one must design how to do it, thus making the rest his post null.

If you agree with the flawed logic of Jon then you must substitute the word “Design” with any discipline concerning the action or behavior of creating value. Thus making a series of useless posts like “Engineering is Horseshit” and so on. You don’t see the design community getting mad at engineers who spend weeks designing an optimal database sharding strategy for building things like a daily-deal aggregator which has 0 users and a growth rate of “Divide by Zero Error” and no viable user acquisition strategy. Of course entrepreneurs should focus on value creation and finding product market fit before spending an inappropriate amount of energy on other activities whether that be visual design or backend infrastructure. Any entrepreneur I invest in should know that elementary lesson from experience or reading the Lean Startup etc.