[cthalupa]

>Do people in Japan get articles about how amazing coppicing is in the UK?

Yes. If not coppicing, than a million other things. It's also not any different than seeing romanticized articles about distilleries in Scotland or Iberico ham or a million other things that we see targeting Americans. The US being so relatively young doesn't get romanticized passed-down-through-history articles written in Europe, but they get plenty about modern American exports like Hollywood, etc.

People like learning about things that are different and it's easy to draw eyes if you add a bit of mystique around a subject that people won't be particularly familiar with.