[MarkMc]

When on vacation earlier this year I saw ads in a language I don't understand.

Think about that: For 16 years Twitter management was so sclerotic that they were unable to perform basic improvements on targeting ads. Instead their focus was on trendy but money-losing projects like hexagonal profile pics for NFT users.

This is indicative of deep structural problems at Twitter, and won't be tolerated by Elon

[nindalf]

When I went on a vacation to another country, I saw an ad for an ISP in the tri-state area 10 times. Friends, I have never been to the tri-state area in my life. I don't live in the US. I have no idea why I saw this.

This is a mobile app! You can get a coarse location, good enough to not show me an ad meant for an area 12000 km away. And yet, Twitter could not manage it.

That ISP wasted money by advertising on Twitter. Eventually other brands will realise this as well.