[brightball]

If there are eyeballs, there will be ads. Right now, he cares about keeping the eyeballs and he's definitely doing that.

I barely used Twitter over the past 10ish years and I'm spending more time on it than ever right now.

[sebastialonso]

True but reality is more nuanced than that. Case in point, Truth Social also "has eyeballs" but is there any respectable company investing in ads there?

For better or worse, the type of eyeballs also matter, increasingly so I'd say.

[nebula8804]

Those people are just one news cycle away from not caring anymore.