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by edmundsauto
1300 days ago
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> I remember advertiser exodus from YouTube and advertiser exodus from Facebook, twice. They returned, eventually. One thing we will find out - did they return on their own, or did they return because of persistent sales calls from FB and YT? Those are the part of the cuts - Twitter lost some very high profile relationships with brands that spend big. And it's reach/scale rarely justified dedicated campaigns - I'm sure most agencies are happy to not spend 20% of their time on 5% of their reach, compared to G and Meta. |
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