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by threeseed
1304 days ago
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> brand safety stuff might not be absolute What you're missing is that Twitter is not a top-tier advertising channel. They are a very distant 3rd behind Facebook and Google and getting worse by the day. So it's not like advertisers are desperate to run ads on Twitter. In fact it has been the opposite. Twitter had to go out of their way to convince advertisers to come e.g. brand safety teams, account managers etc. And now that those teams are gone the status quo is actually for advertisers to not run ads. |
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