[threeseed]

As that financial advertiser said the problem with Twitter is that the performance and ROI of their campaigns has plummeted. That has nothing to do with recession and it's nothing like Youtube/Facebook which had external and temporary factors.

It's purely to do with Twitter not currently being able to run a competitive ad engine. And it ties directly with a large proportion of the engineers and data scientists being let go.

[brightball]

Does it though? The ad engine was either in place already or it wasn’t. There shouldn’t be a shift in performance of the engine due to people being let go.

[threeseed]

Machine learning models require regular retraining.

And given that there is a code freeze at the moment it's quite likely no updates are going out.

[nomel]

Whats the usual cadence? It’s only been a few weeks. I would hope that it would be mostly automated, to last a few cycles more.