[syspec]

Wouldn't this be 9M? 750K * 12?

[postalrat]

The copied it from a comment they read and didn't bother doing the math.

[notpachet]

> "Twitter was 8-10% of our media mix"

They did 80M in aggregate, across channels. 750k/mo on Twitter is in the bounds of 8-10% of that total ad spend.