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by kristintynski 1307 days ago
This is so damning. Twitter always had mediocre ROI as an ad platform in my experience. Now it is literally becoming dangerous for your business. Imagine a 10-100k per day ad campaign from years ago being made live by buggy software and not realizing it...
1 comments

Wouldn’t you have standing to sue them if they did this? I guess it depends on the legal agreement you have and how it stipulates they can bill you
There was definitely a bug and everyone knows. No one is going to pay for the accidentally reactivated campaigns, and if Twitter tries to force the matter it'll turn into a bunch of expensive individual suits plus at least one expensive class action for them.
suing them only helps if you think they'll still be running in a year or two.