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by JoshuaRowe 1298 days ago
You really don't have to put you or your family at risk to have a profitable business that is a benefit to you and the people around you. You also don't have to work long hours or get no sleep to get there. There is no doubt that you probably won't be the next unicorn trying to go this path, but I honestly don't think those people are really as happy as everyone thinks they are. You can have a sustainable business that is profitable in several different ways that adds true value to the economy and to your customers and clients. You can even create a job or two that can provide a good opportunity down the line for someone else.

Take a look at some ideas that can be done as a solopreneur, parallel entrepreneur, or with a self sustaining small business that doesn't require a ton of capital or reoccurring expenses. Don't overcomplicate things or add a ton of stress to your life and build a product or service that you simply can put out there to see if anyone responds. It's important to note that not all startups have to be technology based or what everyone calls a "startup" here. You can be an urban farmer, or sell simple products that you, yourself have been wanting to find in the market. Talking to your local SBA office doesn't make you less of an entrepreneur than launching on HN either.

If you're unsure if an idea is worth it, put out a landing page to see if anyone cares about the idea or what you already have to offer. Spend a weekend or a few nights here and there and make something you're nearly ashamed of, then go try to sell it. You'll learn along the way what works and what doesn't. You'll also learn who you truly are and what you can do and handle. The only thing you need to know is whether or not people are buying what you're selling, and you can live with what it takes to make that happen.

I'm a huge fan of the advice that is contained in the 37 Signals / Basecamp books, so feel free to check those out to learn more about the themes I've suggested here in a better, more articulated package. There is also a book titled "The Parallel Entrepreneur" by Ryan Buckley that I've found useful too.

Good luck on whatever you find yourself working on!