[nullymcnull]

Because I'm not interested in downloading an app for every site or social network. If viewing a G+ post without having a dismal experience is going to require a dedicated app, then I'm simply not going to use G+ at all. That represents a really lame barrier to entry for alot of prospective G+ friends, so why bother? Particularly in the case of a social network, I expect the user experience on the plain old web, mobile included, to be a first-class concern.

For all the UI's clean, minimalistic pretenses, it's ultimately a hog underneath. If there is no adult supervision on the G+ team to prevent this mess happening, because after all people should just download the app or something, then again, I'm inclined to steer well clear of it.