[bippingchip]

For me this is a good example of the old adage that you should not confuse vision with strategy.

The vision is you realize the universal truth (in Amazon’s case people want things cheap and fast).

The strategy is how you deliver on making that visions reality. This is what you call (rightly so) your core business model.

Only experience people tend to get all caught up in the big ideas of the vision (especially middle managers) but spend far to little time on making the hard choices that come with deciding in strategy: it’s as much, if not more, about deciding what not to do as it is commitment to what you will do to realize your vision.