[AzzieElbab]

Personally I am not the right demographic for marvel movies, period. My marvel viewing experience is driven by my kids. However, it is very hard for me to envision large group of people(let alone a whole demographic) that could truly enjoy latest marvel if those shows/films were not backed by established characters/franchise

[dagmx]

I’m not sure what your point is because all the marvel films are backed by established characters from an established franchise.

The new shows also have had decent viewership numbers too even when introducing completely new characters or scenarios.

[AzzieElbab]

Interesting, how would you define your demographic? I hated the show, my teens hated the show, but we couldn’t help finishing it.

[dagmx]

I’d say most people in my social circle liked it. I’m not sure what we have in common given we’re a fairly even mix of genders and ethnicities but I’d say we’re all fairly progressive (not saying you’re not, just postulating about ourselves) and enjoyed having fresh content. Many of us are tired of the usual marvel action affairs.

What we all seemed to like about the show was that it was lighthearted and funny, without overly dour world ending scenarios. It was clearly written with women involved because a lot of the humour was both targeted and different, which as a guy, I enjoyed because there were a ton of really great subversions of traditional male tropes in writing.

I liked that it was basically Ally McBeal.

[AzzieElbab]

Ok. To each is own. Although I must add that “progressive” is not a demographic.

[dagmx]

Of course it is. Political and moral alignments are parts of demographics.

She-Hulk definitely appeals (or tries to) to more politically/socially progressive individuals.

[scarface74]

You realize that none of the marvel characters besides Hulk were household names before the MCU? Marvel characters again aside from Hulk were never household names like Batman, Superman and Wonder Woman.