[heavenlyblue]

Uhm why is that chip not programmable for any ofher catch phrase?

[bobsmooth]

That would require more communication between the main chip and wake-up chip which could lead to privacy concerns.

[deadbunny]

You're installing a box that has a mic sending things you say intentionally and unintentionally (because it thinks you woke it up) to a megacorp. I think privacy is out the window by now.