|
|
|
|
|
by shenman
1301 days ago
|
|
The redesign does not look good. The colour scheme just defies logic and big rounded buttons don't improve usability in any way. Why has Google sworn to let down a large chunk of its users? I understand that companies need to innovate to keep their edge, but what is this redesign supposed to achieve? |
|
The overall narrative is infantilization of the customer. It's not like our customers are doing something important with our products, or have specific needs or tastes. They're just undifferentiated blobs that can be slid through whatever KPI-tracking funnel we want them to run through this week.
I wonder if this is just the natural evolution of the hyperscale business-- when "everyone" is your potential audience, the median/mean customer becomes a nontechnical user with no expectations, and so you end up with business decisions that wouldn't fly at a more focused "tools for professionals" business.
It could also be a matter of user count/growth focused metrics; as you go searching for that second billion users, an obvious path to go down is to continually dumb-down the product to make sure that it presents no obstacle to anyone signing on, even if the overall value they generate is lessened.
I am continually disappointed at the lack of "graduated" interfaces, where you can choose to unlock customization or advanced tools if you need it. It's not like trillion-dollar firms don't have the R&D budget for it, but they seemingly lack the incentive structure.