[A4ET8a8uTh0]

If there is one thing that I took from my marketing classes, it is that marketing basically starts with trying to understand people as they actually are. You cannot sell stuff well if you do not understand how people work. For example, as annoyed as I was to discover it, it is genuinely hard to argue with Patzer's looks[1] and how perception can alter my disposition towards buying something.

I genuinely hate the ads-tech, ad-ridden web, and ads in general, but I cannot help but to admire it for starting from a very simple 'this is how things really are'.

[1]https://gordonpatzer.com/