| There’s no benefit. He’s clearly totally out of his depth and whoever he is listening to isn’t giving him good advice. Tesla and SpaceX have physical products. Twitter isn’t, it’s an advertising platform. That’s very different. Tesla engineers didn’t have any options for similar companies to go to (until recently). Not a lot of rocketry companies out there either. Programmers have TONS of jobs. You can’t push them around so easily. He had a very clear executable vision for Tesla he could articulate and motivate with. Same with SpaceX. No one knows what his Twitter plans are out side of “make it better”. But no one knows what that means, so it’s hard/impossible to follow. And he’s not articulating it. Frankly it’s incredibly clear he doesn’t understand the product. Users don’t like Twitter, they like other Twitter users. So you have to be real careful not to drive them away. You know what advertisers don’t care about? Twitter. They like twitter users. His changes to verification/Twitter Blue showed he didn’t know what the point of verification was (something many get wrong). That plus the terribly executed initial layoffs (and general uncertainty) destroyed moral and trust. If he wasn’t running at 200 MPH his decisions might work. I haven’t heard anyone defending Twitter’s old headcount. But the way he went about layoffs was super counterproductive. Twitter Blue sucked, but using it to ruin verification was moronic. Everything after that just reeks of desperation. There’s no master plan. There’s no 4D chess. He went out in a ledge he shouldn’t have been on unprepared and is now trapped with everyone watching him fall. Read this thread. It made a ton of sense to me. https://twitter.com/drskyskull/status/1593465921498144769 |