[retskrad]

How did Taylor Swift gradually become one of the biggest, if not the biggest pop star, all of a sudden? She has gotten bigger and bigger ever since the Kanye West incident 13 years ago. She’s not a great performer like Beyoncé and she’s not a great singer like Adele. What’s going on here?

[camjohnson26]

She’s been brilliant at adapting her style to match current trends in ways that connect with people. Compare her most recent album to her early country music days. And she’s done a great job of controlling her public perception by limiting access, when no one would say the same about Kanye.

[dimmuborgir]

I think her target audience is extremely broad. From teenagers to middle-aged people. Plus her latest album was marketed aggressively.

[A4ET8a8uTh0]

This. It is a little bit like talking about politics. People will agree with sufficiently generic statements along the lines of 'there should be some accountability'; they will start arguing over what that means though. If you listen to her songs, it is an equivalent of that generic statements most people can relate to.

I am aware of her and I am very detached from US pop culture. It is catchy.

[taeric]

All of a sudden? Her's has been a steady rise for over 13 years. She was already big at the "incident" you are referencing. Is kind of the point in why that was an incident, no?