[Terretta]

We did this for Prince and the NPGMC after Ticketmaster was unable to stay online to sell small numbers of tickets to large numbers of fans. Maybe six weeks of code* and three dozen servers outperformed the behemoth.

Seems to us that it takes a Prince, a Pearl Jam ... or a Taylor Swift ... with the seat filling power, the independent vision, and the interest + will to take on such problems themselves instead of have it all "handled" for them by the revolving door group of industry insider managers and label execs.

To the sibling note, yes, it may also take alternative venues, or other cleverness. NPGMC for example created a "club" of "members" at scale, that allowed a variety of workarounds not available if albums or events are "public".

* Note: We already specialized in handling landing pages and sales for live streaming events because we'd found while we could deliver the online video events, even mega brand sites couldn't handle the flash traffic for scheduled sales. So, we had know-how to rapidly apply similar concepts to this.

[ttyprintk]

Speaking of Prince… I wonder if a municipality could enact a one-day renaming of a venue. Arena with exclusivity contracts becomes Prince Arena ahead of time.