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by annoyingnoob 1306 days ago
It is all marketing. The US has been about 'lifestyle' brands for a while. The US wants to sell you an upscale experience, whether it is really upscale or not. Things with truffle flavor seem to be a fad at the moment.

Think about Starbucks. You don't need a $7 coffee drink, but its sweet and tasty, maybe you like the homey atmosphere and fake friendliness from the staff, maybe you like using the fancy names, maybe you like being seen with your Starbucks cup, all because you too can afford a luxury lifestyle. Its all marketing to sell you overpriced coffee and milk.

I much prefer the abundance of smaller privately owned shops you tend to find in Europe over the factory made franchise options you see all over the US. Most Americans seem to have no idea.
2 comments
woobar 1306 days ago
Not sure why are you singling out US here. People all over the world like "ecsotic foreign" stuff and pay premium for it. Starbucks has 2000+ stores in Europe despite having a lot of smaller (and sometimes shittier) smaller shops. Same as in US.

The truffle flavor is no different from the fake "college t-shirts"[1] that big pseudo-american chains like NewYorker[2] sell all over the Europe.

[1] https://www.newyorker.de/products/#/detail/05.03.105.0679/00...

[2] https://en.wikipedia.org/wiki/New_Yorker_(clothing)

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WalterBright 1306 days ago
> The US wants to sell you an upscale experience, whether it is really upscale or not.

Oh phooey. Ferraris are Italian.

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