| People have recommended "scratch your own itch" but I find this is often like trying to see your own eyes. Imagine a person, or find a person in your life. Create a "persona" around that person's experiences you observe. So far, if that person is you, great. Now you can see yourself just like you were any other object, with properties and methods, etc. Then map out the experiences of that persona, and create other personas and do the same for those. As you map out multiple personas, you will start to see shared experiences they have. As you look through shared experiences you will start to find pain points, and soon you will have pain points that are the same across many personas. Pain point mapping can be as high-level as "does not have viable future" or as low-level as "cannot remember password" so you want something in the middle like "cannot understand how to get traffic" or a mid-low "forgets to buy milk" or "cannot ..." This is what people usually partner with a Growth Hacker for, or have a cofounder with ideas already and needs a technical solution to an idea already prepared. |