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by nine_k 1307 days ago
A few TB/mo is quite enough for a lot of smaller companies, and DDoS protection is something that a smaller company can see as a pretty valuable thing. A CDN with thick worldwide presence does not hurt either. So using Cloudflare is a no-brainer for a smaller business, especially with the prices they offer. Not using Cloudflare means either buying separate DDoS protection (likely offered by your cloud provider), or risking an extortion attack.

Some competition exists, but it's both more expensive and less reliable and convenient.