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by littleJeck 1316 days ago
I could imagine the Dutch auction would only change the strategy of scalpers, besides being a massive money grab for artists, venues and ticket master.

The strategy for scalpers now appears to be get in as fast as possible and buy as many tickets as they can. But if we can assume the event will sellout completely and there is sufficient demand (e.g. Taylor Swift which I think I read would need to do 900 concerts to meet the initial demand) then scalpers could still win. Scalpers would just need to set a desired amount of tickets to buy and attempt to buy them at the last possible moment. They will get the tickets for the cheapest price for the event and could then sell them for a markup.

I think people would buy the scalpers tickets since they may have been waiting to see how low the prices can get, or they are able to obsess over remaining ticket numbers like a bot could and just missed out.

The only benefit I could see to the Dutch auction is it increases risk to scalpers by making them pay larger prices and get the last pick of seats, but only for events with allocated seats. So maybe instead of half the tickets for an event being scalped, they may only have the risk appetite for 10% of the tickets.

1 comments

Some artists and promoters are already doing a money grab and hiding behind scalpers to do it. For big shows, a portion of the tickets may be removed from retail sales entirely and go straight to websites that are used for scalping tickets [0]. This let's artists be seen as offering tickets at reasonable rates while getting closer to market rates.

[0] https://www.google.com/amp/s/www.vox.com/platform/amp/the-go...