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A long time ago I worked for one of the big medical journal publishing firms. (No, the other one.) I was one of the lead software developers, nominally in charge of the web application that served all of our licensed content to medical professionals and librarians all over the world. I was senior enough at that point that I attended regular planning meetings with the CEO and her team. We were working on a new product, electronic access to textbooks. I'd built the entire system that takes the textbook XML we got from the content side, created indexes used by our search engine, and made it possible to efficiently display in the web application any text fragment from a full chapter down to a single sentence containing a search result. The CEO called an emergency meeting: many of our library customers were government funded, and their funding required the library to receive a physical object in exchange for the licensing fee. They didn't want to have to store the physical textbooks and we didn't want the overhead of sending them textbooks. So the team starting talking about creating an entire new subdivision dedicated to the production, management, warehousing, and shipping of CD versions of the books, just so the customers could be given something physical. I interjected: "If a CD is good enough, I can generate that using everything I've built already. I'm already converting the content to HTML for display in the app, so I can render the textbook out to a folder, one HTML page per chapter, with a table of contents and all of the images, and create an ISO image that the librarians can download using a link in the web application. Let them burn it themselves if they want a physical copy. They could also store the ISO locally so they still have that version if they let their license expire." That was a funding requirement as well. So that's what we did. It took me a couple of days extra to implement that feature, and I saved the company a fortune compared to what they were considering doing. I believe I got a $25 Starbucks card as a reward. |
For example, the guy who invemted the process to create artificial diamondsnfor GE,got a nice plaque and $1.