| Oh fine, I'll articulate why. Musk doesn't know what he has bought. He seems to think it's a technology company. It's not. It's an advertising business mixed up with a social platform. Those don't require lots of brains, in fact Twitter is already built and works. The what the likes of Twitter require to be successful is the willingness to carefully navigate a bunch of minefields and come up with compromises that make nobody happy, but keep trouble at a minimum. Musk is obviously incapable of doing this. He just started, and immediately spooked the advertisers. Then he started whining, and threatening both advertisers and his own employees, apparently not realizing that he has no real power over either. It's clear that Twitter is going down the drain sooner or later because Musk exceeded the limits of his competence. At this rate I expect him to be hit with fat fines from the EU, demands from various other countries to comply with their rules, piss off advertisers, run into trouble with illegal content of various kinds, and have stability issues and security exploits. It's not that it offends me so much to have a conservative driven platform. It's that the man is clearly incompetent and flailing, and as amusing as that is to watch, it's clear the platform won't survive it so alternatives are needed. |
I don't think it's a question of competence. Musk bought a company that was already losing billions, and saddled it with debt and billions of interest payments per year. His recent actions also cost near-term ad-revenue loss, thereby further amplifying losses.
As bad as those things are, in-and-of themselves, they don't represent an existential crisis.
The problem is that he actually cannot afford to float Twitter until such time that the company becomes profitable (if ever). Hence the drastic cost-cutting measures.