It might feel that way, but I promise you it's definitely not "everyone".
Hell, it's only about 45 million in the US (assuming you believe Twitter's own numbers - which I definitely do not).
So at best, you're getting 1 in ~8 folks in the US. More realistically, I'd assume your audience is more likely 1 in ~20 in the US - assuming you manage to get literally everyone to follow you.
Is that larger than you're going to get on your own site? Probably.
Is that everyone? fuck no. It's basically no one. You're reaching the worst 5% of the country - those who have nothing better to do than browse twitter, or those who are using twitter to promote themselves.
Sure - but that's true of every site on the web. Conflating mainstream media's reach with Twitter's is fairly disingenuous, since mainstream media also highlights basically every other platform in similar ways.
The brief exception to this is politics - where Twitter was an easy way to get a relevant soundbite from a politician on a topic. I think that era is waning very quickly.
Definitely not true of every site on the web. I tried searching for mentions of hackernews (a relatively large forum, and also vc backed, not independent) on the nytimes website. One result https://www.nytimes.com/2013/03/24/magazine/the-3-10-13-issu...
Most media sources aren't embedded in small forums.
Admittedly - it's fairly certain that some of those will be about ycombinator itself - but I don't really find that outside the scope of the ask - given that many of the hits for twitter are really just following the company drama and not expanding the reach of a single user's tweet.
Couldn’t find a single other mention of the specific website. I don’t think talking about the company counts, since we’re talking about how much things that circulate on Twitter make it in the news. I can point you to 1000s of tweets that have been in nytimes articles, but only 1 hackernews post
Mmmh everyone that I follow or Twitter thinks I should read. I follow Musk on Twitter and I don't see any of his shitposting, or I don't see many celebs or journalists tweets either.
Am I not one of the everyones?
Hell, it's only about 45 million in the US (assuming you believe Twitter's own numbers - which I definitely do not).
So at best, you're getting 1 in ~8 folks in the US. More realistically, I'd assume your audience is more likely 1 in ~20 in the US - assuming you manage to get literally everyone to follow you.
Is that larger than you're going to get on your own site? Probably.
Is that everyone? fuck no. It's basically no one. You're reaching the worst 5% of the country - those who have nothing better to do than browse twitter, or those who are using twitter to promote themselves.