[Lanolderen]

>Why should they bother? They can go into electrics at their own pace, when the infrastructure and demand is better, and still eat Tesla's lunch.

I had a lecture about electric mobility last semester where a tech lead (don't want to dox them) from Daimler's electric truck program and a tech lead from Daimler's electric car program were invited. In regards to electric trucks things seem to be going great but the electric car program had massive problems with Tesla. The person in question was very hyped about the competition but admitted they got beat with the previous gen cars and that they had to completely redesign their processes to be quicker since Tesla is constantly updating their models. They were hoping to be slightly better than Tesla this gen and to get ahead next gen. So in summary I'd say that didn't turn out great for them.

>It's not like people want them to optimize for acceleration anyway...

The many YouTube views of teslas beating sports cars would beg to differ. If people didn't want acceleration everyone would be driving an 80HP hatchback or a 120-160HP SUV.

[hef19898]

So, being on par (on even a tad ahead) of the biggest competitor in the current gen, and being ahead of the competition in the next gen, is bad? Sounds fairly good to me, especially when you have trucks, ICE and EV, and ICE cars that provide a lot of cash to finance all of that development.

[Lanolderen]

That's kind of the issue. Daimler's EV car project is considered a flop because it's only alive due to Daimler being able to lose money from it.

If they started earlier they would have been able to earn some of that money that went to Tesla, could have ironed out the issues while EVs were still considered in something like an open beta where owners had a lot more tolerance for issues and their processes would have become more agile naturally due to the competition with Tesla. Not to mention they could have improved their image as a luxury EV manufacturer by being one of the first.

You can even see the panic about being late to the game on Daimler's part. Their first gen EVs was made using ICE chassis which logically could not compete with cars designed from the ground up to be electric.