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My background is in humanities but the dynamics are the same: Chasing the goal of objectivity, easily measurable datapoints like number of publications and number of citations are used for quantifying impact of a researcher. This incentivizes researching/publishing low hanging fruit, because actually working on deep or unusual approaches means sinking more time into the endevour while risking less or no publishable results. For people trying to earn a living in academic institutions this would be stupid.